Celebrated Ghanaian actress and television personality, Nana Ama McBrown, has expressed her concerns about the current state of the Ghanaian movie industry.
According to her, the industry is alive and vibrant with full of potential but the only part dead is the marketing avenues.
In an exclusive interview on StarrChat with Bola Ray, Mcbrown who has been a prominent figure in Ghana’s entertainment scene for over two decades, emphasized that the passion and talent within the industry are as strong as ever. However, she noted that the infrastructure to promote and distribute Ghanaian movies has significantly deteriorated.
“The Ghanaian movie industry is very much alive,” McBrown stated. “Our filmmakers are still producing quality content, and our actors are delivering stellar performances. But the platforms and opportunities that are used to market our movies to a broader audience have collapsed. This has severely limited our reach and impact.”
McBrown highlighted on the lack of investment in marketing. She also pointed out that while offering new opportunities, local producers have not fully leveraged the digital revolution to promote Ghanaian films on a global scale.
“The world is moving towards digital platforms, but we are lagging. We need to adapt and embrace these new avenues if we want our industry to thrive,” she added.
The actress called on stakeholders to invest in the movie industry and revitalize the marketing channels that once made Ghanaian films household names across Africa and beyond. She also urged the younger generation of filmmakers to innovate and explore new ways to distribute and promote their work.
