Creative Director of Egli Studios, Aggor Yorm, has called on Ghanaian and African creators to invest more effort in developing television and digital content tailored specifically for children.
Speaking at the live podcast finale of Best Girlfriends, Yorm said the inspiration behind the show came from a noticeable gap in local entertainment.
“We realized there’s hardly any content for children on TV these days,” she explained.
“When we were younger, we woke up to kids’ shows every Saturday morning, and after school, there was always something fun and educational to watch. That’s missing now, and that’s what we’re trying to bring back, bit by bit.”
Best Girlfriends, a kids-led podcast and talk show, features four confident young girls who discuss relatable topics from friendship and school life to social behavior and self-expression.
The show, created and produced by Egli Studios, has run for 13 weeks and is regarded as Ghana’s first kids’ podcast show.
Yorm highlighted that the idea was to give children their own platform to speak freely.
“People assume the kids are scripted,” she noted. “But all we do is share the topic for the week; everything else comes from them. Their thoughts, their words, their laughter. It’s so inspiring to see how expressive, intelligent, and confident they’ve become.”
Beyond entertainment, Yorm believes such projects have the power to shape how children see themselves.
“Kids shouldn’t be watching content meant for adults or foreign shows that don’t reflect their reality,” she said. “We have to tell our own stories through our own children, in a way that makes learning fun and culture relevant.”
She went on to encourage filmmakers, animators, writers, and digital storytellers to consider children in their creative work.
“We’re calling on all creators, whether through animation, live action, or digital media, to start making stories for kids. Let’s nurture them through content that educates and entertains. They are the bridge between today and the future.”
Yorm also described Best Girlfriends as a self-funded passion project supported by a few dedicated partners, including Timeline Creative Studios, Publiciti Africa, Be Favoured, Indomie, and Carefront.
“It hasn’t been easy,” she admitted, “but it’s been worth it. The support from these partners who believe in the dream gives us hope that we can keep going and expand this movement.”
At the finale event, which brought together families, friends, and media partners, the young hosts recorded a live episode, played games, and celebrated their journey.
“They’ve worked so hard over the past months,” Yorm said. “It was important to give them a day of joy, a day to celebrate their efforts and see what they’ve achieved.”
Looking ahead, she revealed that Egli Studios plans to develop more children-focused shows in the coming year.
“This is just the beginning,” she affirmed. “We’re creating a world where children can be seen, heard, and celebrated, not just as an audience, but as storytellers themselves.
